Ashley RiveraTikTok
3.2M18.4K comments42K shares
The AngelList for Music
Music meets Creator Capital.
Artists own the music. Creators own the attention. Sonality connects both—and gives everyone a reason to build the next hit together.
Instead of a one-time promo fee, creators earn a continued royalty stake in the songs they help succeed. When everyone owns the outcome, everyone works to create it.
Artists
Own your music.
Launch coordinated creator campaigns.
Share success instead of buying promotion.
Creators
Own your audience.
Browse songs you believe in.
Earn royalties by helping launch the next hit.
The Problem
Promotion ends.
Partnership lasts.
Artists spend billions to get discovered. Creators get paid once, the campaign ends, and the incentives disappear the moment the payment clears. The people creating the momentum never share in the value they helped create.
The Old Way
- 01Artist pays creator.
- 02Creator posts once.
- 03Campaign ends.
- 04Everyone moves on.
The Sonality Way
- 01Artist launches campaign.
- 0210 Launch Partners join.
- 03Everyone aligns.
- 04Everyone pushes together.
- 05Everyone shares in the upside.
How It Works
01
Choose Your Song
Every campaign starts with one record.
02
Invite 10 Launch Partners
Not hundreds.
Ten creators who genuinely fit the music.
03
Kickoff Together
One meeting.
Share the story.
Share the strategy.
Answer questions.
Leave aligned.
04
Build Momentum
Launch Partners post throughout the campaign.
Everyone watches momentum grow together.
The Launch Room
Everything on one clean screen.
Sonality — Launch Room
Campaign
WE LIKE YOU
Live
Launch Partners
10 / 10
Combined Views
18.4M
Streams
2.7M
Today's Posts
8
Campaign Chat
Artist — We're posting tomorrow at noon.
Ashley — I've got a new angle.
Recent Activity
- Ashley uploaded a TikTok2m
- Mike posted a Reel18m
- Sarah passed 1M views1h
Momentum Score
86↑
Launch Partner Feed
Every piece of content in one place.
Each Launch Partner uploads every piece of content. The artist sees all of it, as it happens.
Ashley Rivera
Mike OkaforReels
1.8M9.1K comments24K shares
Sarah KimTikTok
5.6M31K comments88K shares
Attention Is Capital
Creators already own the most valuable asset: distribution.
Startups raise capital.
Songs need attention.
Instead of investing money,
creators invest attention.
Instead of writing checks,
they create momentum.
Sonality—where attention becomes capital.
Royalty Participation
Everyone should benefit from building a hit.
Artists keep ownership of their masters. Launch Partners earn royalty participation through performance-based agreements.
The harder everyone works... the bigger the opportunity becomes.
WE LIKE YOU
Ownership Structure
Artist
100%
Master Ownership
Creator Participation Pool
15%
- Ashley2%
- Mike2%
- Sarah1%
- Chris1%
- Remaining Pool9%
As the song grows...
Streams ↑
Revenue ↑
Launch Partner Earnings ↑
The incentives stay aligned.
Campaign Chat
Friendly. Creative. Minimal.
One conversation where ten people share ideas, celebrate wins, and keep the campaign moving.
Artist“We're posting tomorrow at noon.”- Launch Partner“I've got a new angle.”
- Launch Partner“My video hit 700K.”
- Artist“Let's all push again Friday.”
Kickoff Meeting
Every campaign starts with one conversation.
One video call.
The artist explains
- 01The story behind the song.
- 02The audience.
- 03The rollout.
- 04Content ideas.
- 05Goals.
AI automatically summarizes everything.
Action items are created.
Then everyone goes creates.
Why It Works
Traditional influencer marketing rents attention.
Sonality aligns incentives.
Creators become partners, not promoters—so they don't stop after one post.
This isn't influencer marketing.
This is creator-backed music.
When everyone owns the outcome, everyone works to create it.
One song.
Ten Launch Partners.
Shared momentum.
Shared upside.